shelllmka.blogg.se - Blue Ocean Strategy instal the new for windows

And the rules of the game are still to be written. There is a new demand ready to be molded and captured. The anatomy of a blue oceanĪ blue ocean is any industry that is not yet defined, where boundaries are still to be built and where competition doesn’t exist. And where differentiation mostly happens on pricing. Innovation is marginal, and even if that happens, it is not a breakthrough.īy nature, a red ocean, as it is a very crowded space, it is also a place where profit margins are narrow, and products and services are commoditized. It is a place where rules are well defined as well, and everyone plays according to them. Or they differentiate it through higher quality by making that service less accessible. This is usually an accepted market, with well-defined boundaries and where players either provide a service at a lower cost. Players in a red ocean are all fighting for the same contested space. To understand and appreciate what makes a blue ocean strategy so powerful, it makes sense to look at a place called the red ocean.Ī red ocean is a place where competition is the norm.

The blue ocean strategy is the fruit of the homonym book, and research conducted b W.

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